International experience as creative director, strategic lead and executive director in international marketing companies. Worked in London, Beijing and Zurich with network agencies such as McCann Erickson, DDBO, Wunderman. Launched two successful agencies, one in London and one in Beijing. I sold the latter to the Asian agency Pico TBA.
Experience in digital marketing, ATL advertising, events and data tracking.
International speaker on marketing and Chinese technology trends, invited by McKinsey and Morgan Stanley. Was part of the global team of experts and presented ideas for the Dubai Expo 2020.